Web Designing and Internet Marketing

A show case of your company profile and its product and services on the internet is called a website. The entire process of giving life to a web site is called web designing. This process consists of carefully choosing apt images and content for the web pages in such a manner that it delivers the appropriate image of the company to the viewers.

Internet has changed the business dimension in such a way, that it has become imperative to create a web site so as to reach global markets. However, merely creating a website for your company is not enough, its proper maintenance and promotion is equally vital to reach to the target audience. And this makes the role of internet marketing inevitable. Internet marketing is also known as e-marketing, online marketing. Internet marketing in simple terms means promoting of products and services on internet. The benefit of internet marketing can be extended by the marketer as well as the buyer. The availability of immense amount of information helps consumer to buy the right product at the right price at any hour of the day and the markets can extend their reach to every nook and corner of the world.

Various companies have invested huge amount of money to be among top rankers on search engines. Using tools like SEO (search engine optimization) and PPC (Pay per click) has given them desired results. SEO and PPC are the most extensively used tools of Internet marketing.

NiceOne Pay per click advertising works

Pay per click advertising works through a bidding process, and ads appear prominently on the results pages of search engines such as Google, MSN, and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders generally achieve placement on the first page of search results.
Cost Structure
Unlike with banner advertising campaigns, the cost structure of pay per click is action-driven. Each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account.Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign is reaching the proper target.
Implementation
Each campaign involves the research of relevant keywords and bid prices, creating ad copy and ongoing monitoring and editing to effectively target the key market. This includes all of the following:
Set up your pay per click campaign
Work with you to decide a monthly budget
Research your market and find keywords/key phrases that we feel will offer the best ROI
Manage up to 100 keywords
Set your initial keyword bids
Monitor your keywords on a daily/regular basis
Eliminate non-performing keywords
Add new relevant keywords/phrases
Raise and lower your bids to maximise your ROI
Write targeted titles and descriptions for your pay per click campaignPlease call us and speak with a qualified person who can discuss your requirements: + 353 1 213 9630
Quote for Pay Per Click (PPC) Service