Pay per click advertising works through a bidding process, and ads appear prominently on the results pages of search engines such as Google, MSN, and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders generally achieve placement on the first page of search results.
Cost Structure
Unlike with banner advertising campaigns, the cost structure of pay per click is action-driven. Each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account.Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign is reaching the proper target.
Implementation
Each campaign involves the research of relevant keywords and bid prices, creating ad copy and ongoing monitoring and editing to effectively target the key market. This includes all of the following:
Set up your pay per click campaign
Work with you to decide a monthly budget
Research your market and find keywords/key phrases that we feel will offer the best ROI
Manage up to 100 keywords
Set your initial keyword bids
Monitor your keywords on a daily/regular basis
Eliminate non-performing keywords
Add new relevant keywords/phrases
Raise and lower your bids to maximise your ROI
Write targeted titles and descriptions for your pay per click campaignPlease call us and speak with a qualified person who can discuss your requirements: + 353 1 213 9630
Quote for Pay Per Click (PPC) Service
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