OVER OPTIMIZATION BY KEYWORD STUFFING

SEO experts are hired to optimize your website by the use of quality content done with correct keyword research and keyword density. Sometimes SEO experts go too far to push their client's website on top by the questionable practice of keyword stuffing. It is considered unethical in SEO because what the content contains is the keyword repeatedly used without making any exact sense. The actual keyword density is from 3 to 7% anything above this is considered keyword stuffing. 10% keyword density can hardly make any sense. Previously,
Google implemented the “Florida Update” that imposed a penalty for key stuffed pages or over optimized in general. The keyword density in title, heading and first paragraphs is noticed more. So you must be especially careful not to stuff these areas. Generally, words that are in bold and italic are considered important by search engine. If you have a high density percentage for frequently used words, then try to replace them with their synonyms.