SEO EXPERT? CHECK YOUR SKILLS.

Expertise in a field never assures accuracy, even if you have great knowledge about the domains, you are doubted to make mistakes. In the realm of SEO services, experts tend to neglect the trivialities in their campaign. In order to achieve high rankings, they often commit mistakes. SEO is an analytical field and not everyone deal in this field, this is not a child's play.
Web masters often get into particular spamming techniques like hidden text, keyword stuffing and doorway redirects, to get their sites optimized at a much faster pace. Hence it is suggested to better be away from these tactics.
The SEO project is doomed if you use wrong set of keywords, it is sin for an SEO expert to go for inappropriate keywords for client's website. Hence even if you have been in this field for many years you can't call yourself an expert. After all you too are a human being and bound to make mistakes.

USES OF SEARCH ENGINE MARKETING

Search engine marketing means marketing websites to increase their visibility on the Internet, so that the search users know more about the services and products. Web users search for different topics like for the services and products, about new technologies and about so many things. Usually, these search engine users use the major search engines like Google, MSN and Yahoo!, to get handy with the information and find notes about particular product and services.
The use of Internet services depend on person to person, on their needs and wants. There are several users who search for news, information regarding their project work and comparing services, hunting for reviews etc. All this work requires simple search click, the user use the combination of words called key phrase in order to find what they exactly want. Modern search engines are great at providing better results, they are working on their part to improve their results. By the use of key words you can come to a decision and view what people search the most of the time.

DEFINING SEO

SEO is the most effective job you can perform online. Getting the website optimized such that the rewards are high quality traffic is not an easy task to perform. SEO is not that simple, but if you are successful in optimizing your web page both on page and off page, then you will surely witness high search engine rankings, that will naturally increase your traffic. Gone through Internet recently, might have heard about SEO, well SEO stands fro search engine optimization. This term represents the process of generating traffic towards a particular website. It is simply a strategy that increases the popularity of the website by generating traffic and awareness about the services and products they offer. SEO aims to create a website that contains the words for which the search engine users, usually search for. They include the information regarding that keyword in the website so that the users often visit the page. SEO is considered the most powerful tool online so use it wisely and with great care

OVER OPTIMIZATION BY KEYWORD STUFFING

SEO experts are hired to optimize your website by the use of quality content done with correct keyword research and keyword density. Sometimes SEO experts go too far to push their client's website on top by the questionable practice of keyword stuffing. It is considered unethical in SEO because what the content contains is the keyword repeatedly used without making any exact sense. The actual keyword density is from 3 to 7% anything above this is considered keyword stuffing. 10% keyword density can hardly make any sense. Previously,
Google implemented the “Florida Update” that imposed a penalty for key stuffed pages or over optimized in general. The keyword density in title, heading and first paragraphs is noticed more. So you must be especially careful not to stuff these areas. Generally, words that are in bold and italic are considered important by search engine. If you have a high density percentage for frequently used words, then try to replace them with their synonyms.

SEARCH ENGINE STRATEGIES FOR STARTERS

Once you decide if you are selling services or products or a topic driven website, than you need to do your keyword research on the topic. Below are the enlisted strategies that you need to implement in your SEO plan.
1:--Optimize each page individually, that means if you have a long list of keywords than use them according to each key phrase for a different web page.
2:--Submit your website to major search engines. The major search engines like Google, MSN and Yahoo are truly search engines as they are spider sites and hence unless you are linked to any other site they won't find you.
3:--You can link your site to other sites. It might take some time for your site to get completely spidered. Build back links to your website.
4:--Submit articles on article directories. By writing these articles you are giving your readers a taste of your writing.

AN E COMMERCE STARTEGY

E commerce is fast evolving strategy that is an important issue for business facing changes in competition and preferences as a result of growth online. Whether you want to increase the exposure of your business enterprise, home-based business. Ecommerce is the hot topic you need to know about. Take a look at the points to be considered:
Design- Branding the website can position your business on safe grounds. For example if you are targeting to youngsters than the design of the site must be funky and must have bright colors.
Development- While working for an Ecommerce website you need to bound the business requirements. Define your business knowledge correctly to the target. This will help you bring the get projects.
Promotion- The sites need to be promoted to get exposure amongst audience. If you are not able to drive traffic towards your site than the site runs at its own risk.