A show case of your company profile and its product and services on the internet is called a website. The entire process of giving life to a web site is called web designing. This process consists of carefully choosing apt images and content for the web pages in such a manner that it delivers the appropriate image of the company to the viewers.
Internet has changed the business dimension in such a way, that it has become imperative to create a web site so as to reach global markets. However, merely creating a website for your company is not enough, its proper maintenance and promotion is equally vital to reach to the target audience. And this makes the role of internet marketing inevitable. Internet marketing is also known as e-marketing, online marketing. Internet marketing in simple terms means promoting of products and services on internet. The benefit of internet marketing can be extended by the marketer as well as the buyer. The availability of immense amount of information helps consumer to buy the right product at the right price at any hour of the day and the markets can extend their reach to every nook and corner of the world.
Various companies have invested huge amount of money to be among top rankers on search engines. Using tools like SEO (search engine optimization) and PPC (Pay per click) has given them desired results. SEO and PPC are the most extensively used tools of Internet marketing.
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